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Google Tag Manager

Adds your Google Tag Manager container to your store and sends the standard e-commerce events (product views, add to cart, checkout steps and purchases) so you can set up Google Analytics, Ads and other tags in Tag Manager.

analytics

Quick start

What it does. Adds your Google Tag Manager container to your store and sends the standard e-commerce events (product views, add to cart, checkout steps and purchases) so you can set up Google Analytics, Ads and other tags in Tag Manager.

Who can use it

  • Off until you switch it on.
  • Your plan decides whether you can use it. The module card in Settings → Modules shows Not in your plan (with See plans) or Paid add-on (with Buy add-on) when it is not included. The features list shows which plans include it.

Switch it on

  1. In your admin, open Settings → Modules.
  2. Find Google Tag Manager. If it is on the Installed tab, click Enable; if not, open the Browse tab and click Install.
  3. Click Configure, fill in Container ID, and save.

Switching it off later stops it working but keeps its data, so switching it back on picks up where you left off.

Settings

  • Container ID — From Google Tag Manager > Admin > Container settings, e.g. GTM-ABC1234. Required.

Related

Questions? See the store guide or contact CartWhizz support.