Read your visitor report

Store Analytics is on some plans; switch it on in Settings → Modules → Store Analytics, then open Home → Visitor analytics.

Choose the period

Date range: Today, Last 7 days, Last 30 days, Last 90 days, or From / To. More filters narrows by Device, Country (two-letter code such as IN) or Source. Click Apply filters.

The numbers

• Visitors, Sessions, Page views, Bounce rate and Avg. visit.
• Orders, Revenue and Conversion rate (the share of visitors who ordered).
• Each card shows the change vs previous period.
• Visitors over time — a daily chart.
• {count} online now — people on your store right now.

Shopping funnel

How many visitors reached each step: Visited the store → Viewed a product → Added to cart → Started checkout → Placed an order. A big drop between two steps shows where to improve (for example many add to cart but few start checkout: check shipping prices and payment options).

Detail tabs

• Pages — Top pages, Entry pages and Exit pages.
• Sources — Referrers and campaign tags (Campaign source, Campaign medium, Campaign). Add utm_source, utm_medium and utm_campaign to the links in your ads and posts to see them here.
• Locations — Country and City.
• Devices and browsers — Device, Browser, Operating system.
• Products — Most viewed products.
• Site search — what shoppers searched for, and searches with No results (add those words as Search synonyms of the words your products use).

Export CSV downloads the figures.

Sales, orders and product reports are in Home → Reports (Analytics & Reports).