Getting started

1. Create a Purchase conversion action in Google Ads

1. In Google Ads, open Goals → Conversions → Summary and click New conversion action.
2. Choose Website, enter your store address, and add a conversion action manually:
   • Goal and action optimisation: Purchase.
   • Value: Use different values for each conversion (your store sends the real order total).
   • Count: One is fine for most stores; Every if repeat orders by the same shopper should each count.
3. Save, then open Tag setup → Use Google Tag Manager. Google shows two values:
   • Conversion ID, for example 123456789 (your store accepts it with or without AW-).
   • Conversion label, for example AbC-D_efG1hIjk.

Optional: create separate conversion actions for Add to cart and Begin checkout and note their labels too. They share the same Conversion ID.

2. Turn the module on

1. Open Settings → Modules, find Google Ads Conversion Tracking and click Enable (or Install on the Browse tab).
2. Click Configure and paste the Conversion ID and the Purchase conversion label (and any optional labels).
3. Save. The tag is added to every storefront page from the next page load.

3. Check it works

1. Open your storefront in a private window. If your store shows a cookie banner, choose Accept all (Google Ads waits for marketing consent).
2. Place a test order (COD is easiest). Google Ads receives the purchase from the order confirmation page.
3. In Google Ads the conversion action changes from Unverified to Recording conversions within a few hours. Test orders count, so remove them from reports or use a test conversion action first.