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Instagram ads

Promote your products or Instagram posts as Instagram ads from your store, billed to your own Meta ad account. Every campaign is created paused and only goes live after you confirm the most it can spend, under a maximum daily budget you set. Manage campaigns and see spend, reach, clicks and sales in one place.

marketing
Where to find it in your admin. Illustration.

Quick start

What it does. Promote your products or your Instagram posts as Instagram ads from your store: choose a goal, who sees the ad, where on Instagram it shows and a daily budget, then manage your campaigns and see spend, reach, clicks, purchases and return on ad spend. Ads are billed by Meta to your own ad account; you set a maximum daily budget and confirm the most a campaign can spend before it starts. Needs a Meta business with an ad account, a Facebook Page and an Instagram Business account.

Who can use it

  • Off until you switch it on.
  • Your plan decides whether you can use it. The module card in Settings → Modules shows Not in your plan (with See plans) or Paid add-on (with Buy add-on) when it is not included. The features list shows which plans include it.

Switch it on

  1. In your admin, open Settings → Modules.
  2. Find Instagram Ads. If it is on the Installed tab, click Enable; if not, open the Browse tab and click Install.
  3. Click Configure to change any setting below (the defaults work for most stores).

Switching it off later stops it working but keeps its data, so switching it back on picks up where you left off.

Settings

  • Update campaign results every (hours) — How often your store copies each campaign's status, Meta's review result and its results (spend, reach, clicks, purchases) from Meta, 1 to 24 hours. It only reads from Meta: it never changes a budget or starts or stops an ad. Default: 3.

Related

Questions? See the store guide or contact CartWhizz support.

In depth