Hide vs. restrict
| You want | Set |
|---|---|
| Nobody sees the vendor or its products | Hidden, no groups |
| Only some customers see them (for example a B2B seller for Wholesale buyers) | Hidden, plus those groups in Allowed Usergroups |
| Everyone sees them | Visible |
Choosing groups on a Visible vendor has no effect. "Restrict" always means Hidden + allowed groups.
A hidden vendor is left out of listings, search, its shop page, direct product links and the sitemap.