Hide vs. restrict

Vendor Visibility

Hide vs. restrict

You wantSet
Nobody sees the vendor's products in listingsHidden, no groups
Only some customers see them (for example a B2B seller for Wholesale buyers)Hidden, plus those groups in Allowed Usergroups
Everyone sees themVisible

Choosing groups on a Visible vendor has no effect. "Restrict" always means Hidden + allowed groups.

Remember the gap: search results and direct links still show a hidden vendor's products.