What is Vendor Visibility?
Vendor Visibility lets you hide a marketplace seller's products from your storefront, either from everyone or from everyone except chosen customer groups.
Find it at Vendors → Vendor Visibility. Each vendor has a Hidden / Visible switch and an Allowed Usergroups list.
- Hidden, no groups chosen — the vendor disappears from your storefront for all shoppers.
- Hidden, with groups chosen — only signed-in shoppers in those groups (for example Wholesale) see the vendor.
- Visible — everyone sees them. Allowed groups make no difference while a vendor is visible.
What "hidden" covers
For shoppers who can't see the vendor, hiding applies everywhere on the storefront:
- category pages, collections and other product listings,
- the search box and search results,
- the vendor's products opened from a direct or shared link (they show "not found"),
- the vendor's own shop page and the vendors list,
- your sitemap, so search engines stop listing them.
Hiding doesn't touch the vendor's panel, orders already placed, or payouts.