What is the Blog module?

The Blog lets you publish articles on your store — style guides, recipes, behind-the-scenes stories, festive gift ideas — to bring visitors in from Google and social media and turn them into buyers.

Your blog lives at an address you choose, by default yourstore.com/blogs/your-post. It is switched on for every store; switch it off in Settings → Modules if you don't want a blog.

You manage it in My store → Content → Blog. From there you have:

• Posts — write, schedule and publish articles.
• Categories — group posts, e.g. "Styling tips", "Recipes".
• Authors — the people credited on posts, with photo, role and bio.
• Comments — approve or reject readers' comments (if you allow comments).
• Blog settings — the blog's address, title, layout and extras.

What readers get

• A blog page with your posts as a grid or list, filterable by category and tag.
• Each post with its featured image, author, date, reading time, a table of contents, share buttons, related posts and, if you like, products to buy ("Shop this post").
• An RSS feed so readers and apps can follow you.
• Posts are added to your sitemap and set up for Google and social sharing automatically.