Selling to Europe or the UK — European law (GDPR) expects visitors to agree before analytics and ad cookies are used. Switch Cookie Consent on.
Indian stores — India's Digital Personal Data Protection (DPDP) Act also expects clear consent for using personal data. A cookie banner is a good, simple step; ask your legal adviser what else you need.
Running Meta or Google ads — the banner lets you keep running ads while respecting visitors who say no. Expect your ad reports to show fewer conversions, because visitors who reject marketing cookies aren't tracked.
Building trust — a clear choice is reassuring for privacy-minded shoppers.
