Build an audience

1. Open Marketing → Audiences and click New audience.
2. Name (for example "VIP customers in Mumbai") and an optional Description.
3. Choose Match: ALL (AND) — customers must meet every condition — or ANY (OR) — any one is enough.
4. Click Add condition and pick what to check:
   • Purchases: Purchased product, Purchased category, Total spent, Order count, Last purchase (days), First purchase (days), Order status.
   • Who they are: Customer group, Country, State, City.
   • Consent: Marketing consent, Newsletter subscriber, Subscriber tag, Days since subscribing, Signed up from.
   • Interest: Viewed and did not purchase, Wishlist without purchase. Then choose the operator (for example ≥, purchased, in the last … days) and the value.
5. For "A and (B or C)", add a Condition group (AND/OR).
6. Preview shows roughly how many customers match (≈ {count} customers).
7. Save.

Audiences recalculate automatically; click Recalculate to update one now.

Audience ideas