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Personal picks and launch alerts on WhatsApp

CRM: audiences and campaigns

Personal picks and launch alerts on WhatsApp

Two ready-made ways to bring customers back on WhatsApp. Both are ordinary WhatsApp broadcasts (Marketing → WhatsApp broadcast), so the usual rules apply: only customers who agreed to WhatsApp marketing get them, the frequency cap and quiet hours hold, every message has STOP to opt out, and WhatsApp needs a template Meta has approved. Nothing is sent until you press Send or Schedule.

Personal picks: products chosen for each customer

Each customer gets up to three products picked for them:

  1. Products they looked at in the last 60 days but did not buy.
  2. Products often bought together with what they already bought.
  3. Your best sellers of the last 90 days.

Only active, in-stock products they have not bought yet. A customer with nothing to suggest is skipped, never sent an empty message.

Set it up once

  1. Open Messaging → Templates → New and create a WhatsApp template with a {{picks}} variable, for example the ready-made Picked for you (WhatsApp) text in Campaign ideas: Hi {{customer_name}}, we picked these for you at {{store_name}}: {{picks}}. Take a look: {{link}}
  2. Submit it to Meta and wait for approval.

Send

  1. Marketing → WhatsApp broadcast.
  2. Choose the customers (all opted-in customers, or a saved audience such as "Ordered before").
  3. Pick your approved picks template. {{picks}} is filled for each customer automatically; you don't type it.
  4. Send now or Schedule (for example every Friday evening, as separate broadcasts).

Launch alerts: tell customers about a new product

  1. Open the product (Catalog → Products → edit). It must be Active.
  2. Click Tell customers on WhatsApp at the top.
  3. The WhatsApp broadcast opens with the name, the offer text ("Product has just launched") and the product link filled in.
  4. Pick an approved template that uses {{offer_text}} and {{link}} (the ready-made New arrivals (WhatsApp) text does), choose the customers and send.

Back in stock

Customers who asked to be told when a product is back get an email automatically (Back-in-stock notifications module). To tell customers on WhatsApp, send a broadcast with the ready-made Back in stock (WhatsApp) text.

VIP early access

To let your best customers shop a sale first, see VIP early access in Promotions.

Settings and names (for CartWhizz AI and the API)

WhatWhere
Picks placeholder{{picks}} in an e-mail, SMS text or approved WhatsApp/SMS template
Launch alert link/admin/crm/whatsapp-broadcast?name=…&offer_text=…&link=… (prefills the wizard)
SendPOST /api/v1/admin/crm/campaigns then POST /api/v1/admin/crm/campaigns/{id}/send