Send a campaign

1. Open Marketing → Campaigns and click New campaign.
2. Campaign name — for your reference, for example "Diwali sale".
3. Audience — choose one. To email your whole newsletter list, choose the built-in Newsletter subscribers audience.
4. Channels — tick Email and/or SMS.
5. Email subject and Email body; SMS message for SMS (keep it short).
6. Include a discount coupon (optional) — choose Percentage (%) or Fixed amount, the value and Expires in (days). Each recipient gets a coupon for this campaign.
7. Schedule send — pick a date and time, or leave it blank to send now.
8. Click Send (or Schedule). Save draft keeps it to finish later.

Results

The campaigns list shows Recipients / Sent / Opened / Clicked / Converted for each campaign, so you can see which messages bring orders.

Tips

• Send yourself a test first: make an audience that matches only your own customer account.
• Don't send too often; once or twice a month is plenty for most stores.
• Unsubscribed people are never emailed, even if they match the audience.