Your own visits are counted. Browsing and test orders from your team show up in GA4. In GA4 you can filter out your office IP under Admin → Data streams → Configure tag settings → Define internal traffic.
Old UA- IDs are ignored. Only G- IDs work.
Google Tag Manager users. If you also run GTM with its own GA4 tag, you will count everything twice. Use either this module or GTM for GA4, not both.
Multiple currencies. Events are sent in the currency the shopper is browsing in. Set your GA4 property currency to your main currency (₹); GA4 converts the rest.
Refunds and cancellations are not sent to GA4, so GA4 revenue can be higher than what you kept.
Own domain. If you move from your cartwhizz.com address to your own domain, add the new address to your GA4 data stream so referrals are not counted as outside traffic.
Cookie banner declined. That visitor is invisible to GA4. This is expected.
