Glossary

• GA4 — Google Analytics 4, Google's current analytics product.
• Measurement ID — the G-... code that tells your store which GA4 property to send data to.
• Property — your store's space in Google Analytics, where its reports live.
• Data stream — the website inside a property. One store = one web stream.
• Event — one thing a shopper did, such as opening a product or placing an order.
• Conversion / key event — an event you mark as important in GA4, usually purchase.
• Realtime / DebugView — GA4 screens that show visits as they happen, for checking your setup.
• UTM tags — labels added to a link (?utm_source=instagram) so GA4 knows which campaign sent the visitor.
• Cookie consent — the banner that asks visitors before tracking them.