Common use cases

• Heatmaps and session recordings — Microsoft Clarity (free) or Hotjar, to see where shoppers tap and scroll on mobile.
• LinkedIn or Bing ads — the LinkedIn Insight Tag or Microsoft UET tag.
• Product analytics — Segment, Heap, Amplitude, Mixpanel or Plausible.
• HubSpot tracking code.
• TikTok Pixel (TikTok is not available in India, but useful if you sell abroad).

For Google Analytics, Google Ads, Google Tag Manager and Meta Pixel, use their own modules instead.