Glossary

Tracking Scripts

Glossary

  • Tracking script / snippet — a small piece of code from an analytics or ads tool.
  • Pixel — a tracking snippet from an ads platform that records visits and purchases.
  • Placement — where on the page the script goes.
  • Approved source — a website CartWhizz allows scripts to load files from.
  • Cookie consent — the shopper's choice to allow tracking cookies.