Placement: Head, Body Start or Body End
| Placement | Where it goes | Use for |
|---|---|---|
| Head | Inside the page's <head> | Most analytics and pixels. Pick this when the tool says "paste in the head". |
| Body Start | Right after <body> opens | Code the tool says to put "immediately after the opening body tag" (for example a GTM noscript part). |
| Body End | Just before </body> | Chat widgets and anything that should load last, so it doesn't slow the page. |
If you're unsure, use Head. Heavier tools at Body End keep your mobile pages faster.