Custom scripts wait for cookie consent. With the Cookie Consent module on, scripts added here count as Marketing and load only for visitors who allow marketing cookies. Without the module they load for every visitor.
India's Digital Personal Data Protection Act (DPDP) and laws in other countries may require consent before tracking. If you sell to Europe, tracking without consent can break GDPR.
Don't add tools that record what shoppers type into forms (some session recorders can) unless they mask personal details. Check the tool's privacy settings.
Mention every tool you use in your privacy policy page.
