Product feeds for Google Shopping, Facebook catalogues and custom exports, at a private link you give the platform. Known problems: incomplete product links, no automatic refresh, field mapping not applied.
Data Feeds turns your product catalogue into a file that shopping and ad platforms can read — for example Google Shopping (Google Merchan...
Read the known problems in the overview first — the files aren't accepted by Google or Meta yet.
What feeds are for — keep the known problems in mind:
Open Marketing → Channels → Data Feeds → New Data Feed.
The Data Feeds list shows each feed's name, type, format, schedule, Last Generated and number of Products, with Generate Now, Copy URL an...
Each product has: title, description, price (and sale price when there's a lower selling price), availability (in stock / out of stock), ...
You can pick Manual, Hourly, Every 6 hours, Daily, Weekly or a custom interval. Known problem: automatic refresh doesn't run at the momen...
The platform you give the address to (Google, Meta, a comparison site) downloads the file from it whenever it wants.
Actions: Generate Now, Copy URL, Open generated file, Regenerate Token, Delete Feed.
Known problem: links and images in the file don't include your store's address. Use a spreadsheet upload for now.