Glossary

• Feed — a file listing your products in a format another platform reads.
• Google Merchant Center — Google's tool for Shopping ads and listings.
• Meta Commerce Manager — where Facebook and Instagram catalogues are managed.
• XML / CSV / JSON — file formats for structured data.
• Public feed URL — the private address the platform downloads the feed from.
• Token — the long random code in that address.
• GTIN — a product's barcode number (EAN/UPC).
• Generate Now — rebuild the feed file with current products.