Common use cases
What feeds are for — keep the known problems in mind:
- Google Shopping ads and free listings — show your products in Google's Shopping tab.
- Instagram and Facebook Shops / dynamic ads — a catalogue of your products in Meta Commerce Manager.
- Price comparison and affiliate sites — many accept a product feed URL.
- Sharing your catalogue with a partner, or an internal spreadsheet of products.
Today: for Google and Meta, export your products from Products → Product Import/Export, adjust the spreadsheet to their template, and upload it on their side. Feeds from Data Feeds are fine for a quick look at your catalogue, but not accepted by Google or Meta.
