Common use cases

Data Feeds

Common use cases

What feeds are for — keep the known problems in mind:

  • Google Shopping ads and free listings — show your products in Google's Shopping tab.
  • Instagram and Facebook Shops / dynamic ads — a catalogue of your products in Meta Commerce Manager.
  • Price comparison and affiliate sites — many accept a product feed URL.
  • Sharing your catalogue with a partner, or an internal spreadsheet of products.

Today: for Google and Meta, export your products from Products → Product Import/Export, adjust the spreadsheet to their template, and upload it on their side. Feeds from Data Feeds are fine for a quick look at your catalogue, but not accepted by Google or Meta.