Common use cases

What feeds are for:

• Google Shopping ads and free listings — show your products in Google's Shopping tab.
• Instagram and Facebook Shops / dynamic ads — a catalogue of your products in Meta Commerce Manager.
• Price comparison and affiliate sites — many accept a product feed URL.
• Sharing your catalogue with a partner, or an internal spreadsheet of products.

For Google and Meta, paste the feed address into their scheduled-fetch option and pick a schedule here, so your catalogue there stays in step with your store.