Feed types: Google, Facebook, custom

Google Shopping (XML)

Each product has: title, description, full product link, full image link, price (and sale price when the product is on offer), availability (in stock / out of stock), condition (always "new"), brand, GTIN (the product's barcode, left out when there is none), MPN (your SKU), Google product category and shipping weight. Prices are in your store's main currency.

Brand is the seller's name, or your store name when a product has no seller.

Facebook (CSV)

Columns: id, title, description, availability, condition, price, sale_price, link, image_link, brand, gtin. Links and images are full web addresses.

Custom

Pick XML, CSV or JSON. For CSV and JSON, the file has exactly the columns you set up in Field Mapping, in that order, each with its own default value and prefix. XML uses Google's format.

Field Mapping on Google and Facebook feeds

A row you change replaces that column's value — for example set g:brand to a fixed default, or point g:title at the SEO title. Extra columns you add to a Facebook feed are added at the end. Rows left as they came keep the built-in value (full links, the sale price split and the barcode).

Variants

Only main products are included, not each size or colour separately.