What is Data Feeds?

Data Feeds turns your product catalogue into a file that shopping and ad platforms can read — for example Google Shopping (Google Merchant Center) and the Facebook / Instagram catalogue (Meta Commerce Manager). Each feed has a private web address you paste into the platform, so it can fetch your products.

You manage feeds in Marketing → Channels → Data Feeds. Data Feeds is part of every store.

There are three feed types:

• Google Shopping — an XML file in Google's format.
• Facebook — a CSV file in Meta's catalogue format.
• Custom — XML, CSV or JSON for other uses.

For each feed you choose which products go in (by category, seller, price, stock).

What goes in the file:

• Full web addresses for every product page and image, on your store's own domain.
• Price and sale price (when the product has a higher "list price" than its selling price), stock, condition, brand and category.
• The barcode (GTIN) from each product's Barcode field. Products without a barcode simply leave it out; your SKU is sent as the MPN.
• Your store's name as the feed title.

The file refreshes on the schedule you pick, and whenever you click Generate Now.