Getting started

For a branded product, fill in its Barcode first — Google matches products by it.

Create a feed

1. Open Marketing → Channels → Data Feeds and click New Data Feed.
2. Enter a Feed Name, e.g. "Google Shopping — all products".
3. Choose the Feed Type: Google Shopping, Facebook or Custom. The Format is set for you (XML for Google, CSV for Facebook).
4. Under Filters, choose which products to include: Categories, Vendors, Minimum Price / Maximum Price, Only active products, Only in-stock products.
5. Leave Field Mapping as it is unless you want to change a column (see Feed types).
6. Under Schedule, pick how often the file should refresh — Daily suits most stores.
7. Click Create Feed.

Generate and share

1. Open the feed and click Generate Now. The Feed Status shows Last Generated and the number of Products.
2. Copy the Public Feed URL with Copy URL.
3. Paste it into Google Merchant Center or Meta Commerce Manager. The file refreshes on your schedule; click Generate Now if you need it sooner.