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- Slug — the readable end of a web address, like
blue-cotton-kurti.
- Page title / meta description — the headline and summary Google shows.
- Canonical URL — the main address of a page when several addresses show the same thing.
- Share preview — the card shown when a link is pasted into WhatsApp or social media.
- Structured data — hidden details (price, stock, rating) that Google reads.
- Sitemap — a list of all your public pages for search engines.
- robots.txt — instructions telling search engines what to skip.
- 301 / 302 redirect — sends visitors from an old address to a new one; 301 is permanent, 302 temporary.
- Google Search Console — Google's free tool for site owners to submit sitemaps and see how they appear in search.
