Broadcasts + segments

Send a campaign

1. Open Marketing → Newsletter and go to Campaigns.
2. Click Create Campaign.
3. Enter the Subject, for example Diwali sale: 30% off ethnic wear, 3 days only.
4. Write the email:
   • HTML Body — the designed version. You can paste HTML from an email tool, or write simple text with links and images.
   • Text Body — a plain version for inboxes that do not show HTML. Recommended.
5. Click Create Campaign. It is saved as a Draft.
6. Check it carefully, then click Send. There is no second "are you sure?" step: it goes to every Active subscriber straight away.

After sending, the list shows Recipients, Sent and Failed for each campaign.

Segments

You cannot send a newsletter campaign to part of your list. Every campaign goes to all active subscribers.

To email a group, such as customers who bought in the last 90 days or customers in Mumbai, use Marketing → CRM audiences and campaigns, if your plan includes CRM.

Good practice

• Send at most once or twice a week. Too many emails cause unsubscribes and spam complaints.
• Put the offer in the subject line.
• Always include your store name and a link back to your store.
• Mention prices with ₹ and say clearly when an offer ends.