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- Subscriber — someone who gave you their email to receive your newsletters.
- Active — will receive campaigns.
- Unsubscribed — asked to stop; never emailed again unless they sign up again.
- Pending — waiting for a confirmation that never comes (only when Double Opt-in is on; keep it off).
- Campaign — one email you send to all active subscribers.
- Draft / Sending / Sent / Failed — a campaign's progress.
- Newsletter block — the sign-up box you place on your store pages.
- Double opt-in — asking new subscribers to confirm by email. Not available today.
- Export CSV — download your list as a spreadsheet.
