Double opt-in

"Double opt-in" means a new subscriber must click a link in a confirmation email before they join your list. It proves the email is real and that the person really wanted to sign up.

It does not work in CartWhizz today. There is a Double Opt-in setting, but no confirmation email is sent. If you switch it on, new subscribers are stuck as pending and never receive your campaigns.

Keep Double Opt-in off. Everyone who signs up becomes an active subscriber straight away, which is normal for most Indian stores.

If you already switched it on, switch it off. People who signed up while it was on stay pending; they become active again if they sign up once more.

To keep your list clean without double opt-in:

• don't add emails people did not give you;
• remove addresses that bounce;
• make the sign-up box say clearly what you will send.