Getting started

1. Add the sign-up box to your store. Open My store → Layouts, edit your home page (or the layout used on all pages), and add the Newsletter block, usually just above the footer. You can change its heading and choose whether to ask for a name. Save and publish.
2. Decide on confirmation emails. In Marketing → CRM → Subscribers, switch on Ask new subscribers to confirm their email if you want double opt-in (recommended).
3. Test it. Open your store in a private window and sign up with your own email. If confirmation is on, open the email and click Confirm subscription.
4. Check the list. In CRM → Subscribers your email shows with status Active (or Waiting to confirm until you click the link).
5. Bring in existing subscribers. Click Import CSV and choose a file with an email column (a name column is optional). Only import people who agreed to get your emails.
6. Send a first campaign to yourself. Open CRM → Campaigns, create a campaign, choose the audience Newsletter subscribers and the Email channel, and send it while you are the only subscriber. Check it looks right on your phone and that the unsubscribe link works.

Now share the sign-up box: mention it on Instagram and WhatsApp, and offer a small welcome coupon to people who sign up.