Unsubscribe handling + privacy compliance

How unsubscribing works

• Every campaign email has an unsubscribe link at the bottom, plus a one-click unsubscribe that Gmail and other inboxes show next to the sender name.
• Clicking it takes the shopper to an unsubscribe page on your store. They are marked Unsubscribed at once and get no further campaigns.
• Unsubscribing from newsletters does not stop order emails (confirmation, shipping updates).

Removing someone yourself. In Marketing → Newsletter → Subscribers, find the email, click the bin icon and confirm with Yes.

Privacy (India's DPDP Act and similar laws)

• Email only people who signed up. Don't upload purchased lists.
• Say on the sign-up box what you will send.
• Mention your newsletter in your privacy policy (My store → Pages).
• If a subscriber asks you to delete their data, delete them from the list.
• The list records when and where each person signed up, which helps if you need to show consent.

Spam rules. Gmail and Yahoo expect a working unsubscribe link and low complaint rates. CartWhizz adds the link for you; keep complaints low by emailing only people who asked.