Photos and videos

Photos

• Drag images onto Images, or click to choose files. JPG, PNG, WebP or AVIF, up to 50 MB each.
• Best size: square (1:1), about 1600 × 1600 pixels. Anything wider than 2000 pixels is made smaller automatically.
• The first image is the main picture used on product cards, in the cart and when the product is shared. Drag to reorder, or use Set as primary image.
• Edit image lets you crop, rotate or change the background. The edited image is saved as WebP, which loads faster.

Videos

• Upload a video (MP4 or WebM, up to 50 MB), or paste a YouTube or Vimeo link under Or paste a link. A link uses none of your storage and plays better on phones.
• Videos sit in the same gallery as the photos. They can go anywhere except first, because the first item must be a picture.
• Set a thumbnail with Upload a thumbnail, or Generate a thumbnail from the video.
• Square videos (1080 × 1080) match the gallery best.

Showcase videos are separate: short clips about the product, such as a customer review or an influencer advertisement, shown in a row on the product page. Vertical 9:16 clips work best there.

Photos for each variation

Each size or colour can have its own image and gallery (see Sizes, colours and other variations). When a shopper picks that option, its photos are added to the gallery and the slider moves to them.

Tips

• Use the same background and framing for every product so your category pages look tidy.
• If a photo looks blurry, upload a larger original; if a page is slow, your files are larger than they need to be.