Customer consent and phone numbers

WhatsApp Notifications

Customer consent and phone numbers

Which number is used

CustomerNumber
Registered customerThe Phone on their profile.
GuestThe phone entered at checkout, or else the delivery address phone.

Local numbers are completed with the Default country code. Numbers that aren't mobile numbers are skipped and the log shows Suppressed.

Order updates and offers

TypeSent when
Order updates and OTPsAlways, unless the customer turned off WhatsApp order updates.
OffersOnly after the customer said yes to WhatsApp offers.

Customers choose at:

  • Checkout — an optional "Send me offers on WhatsApp" box, unticked by default.
  • Sign-up — the same optional box.
  • My account → Notification preferences → Text & WhatsApp — switches for offers and order updates.

STOP replies

If your provider forwards replies:

  • STOP or UNSUBSCRIBE stops WhatsApp offers.
  • STOP ALL stops order updates too.

Meta can limit or block a number that customers often report or block, so only send offers to people who asked for them.