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- WhatsApp Business account — your business profile on WhatsApp, run through Meta or a provider.
- Approved template — a message format Meta has checked; needed to start a conversation.
- 24-hour window — after a customer messages you, you can reply with plain text for 24 hours.
- Parameter — a blank in a template, like
{{1}}, filled with a detail such as the order number.
- Delivery report — the notice that a message was delivered or read.
- Suppressed — not sent on purpose; the log says why.
