Glossary

• Abandoned cart — a cart with products that hasn't changed for longer than your first reminder's delay, from a shopper whose email address you have.
• Recovery rule — one reminder in your series: when it is sent and whether it includes a discount.
• Delay — how long after the cart goes quiet a reminder is sent, in minutes.
• Recovery link — the button in the email that brings the shopper back with their cart refilled.
• Recovered — the shopper placed an order after leaving the cart. Reminders stop.
• Opened / Clicked / Converted — the email was opened, its link was clicked, an order followed.
• Revenue Recovered — the total of orders placed after a reminder.
• Run Recovery Now — runs the 15-minute check immediately.
• Unsubscribe — the shopper's way to stop marketing emails, including these reminders.