What is Abandoned Cart Recovery?

Many shoppers add products to their cart and then leave without paying. Abandoned Cart Recovery notices those carts and emails the shopper a short series of reminders with a link that puts the same products back in their cart.

How it works, in short:

1. A shopper adds products and stops — no changes to the cart for a few hours.
2. CartWhizz checks for quiet carts every 15 minutes. If the shopper is signed in, or typed their email at checkout, the cart is counted as abandoned.
3. Reminder emails go out on a schedule. Out of the box there are three: after about 4 hours, 24 hours and 72 hours.
4. The shopper clicks the link in the email, lands on your store with their cart refilled, and checks out.
5. As soon as that shopper places an order — through any route, not only the email link — the reminders stop and the cart is counted as Recovered.

You find everything under Marketing → Abandoned Carts: the list of abandoned carts, the reminder rules, every email sent, and a funnel showing how many emails were opened, clicked and turned into orders.

Known problem — discount codes. Reminders 2 and 3 include a discount code (5% and 10% off) by default, but these codes are not accepted at checkout yet. Until this is fixed, we recommend turning the discount off (see Discount coupons on recovery).