Admin walkthrough — Reports

Analytics

Admin walkthrough — Reports dashboard

Open Home → Analytics → Reports.

Choosing the dates

  • Quick ranges: Today, Last 7 Days, Last 30 Days, Last 90 Days, This Month, Last Month.
  • Or pick a start and end date yourself.
  • Group by day, week or month changes how the charts are split.
  • Compare with previous period adds the same-length period before for comparison.

The tabs

TabWhat you see
SalesTotal revenue, orders, average order value, completed orders, a revenue trend, top products, and a breakdown by state.
CustomersTotal, new and returning customers, average lifetime value, top customers.
InventoryTotal products and stock, stock value, low-stock and out-of-stock lists, top and slow movers, stock by category.
PaymentsOrders and revenue per payment method, with each method's share.
CategoriesRevenue, units sold and orders per category.
CommissionsMarketplace only: each seller's gross sales, your commission, the seller's earnings, paid and pending.

Downloading

Export CSV downloads the tab you are looking at for the chosen dates. It opens in Excel or Google Sheets.

The Scheduled Reports button takes you to emailed reports.