Reports catalog
| Report | Answers | Main figures |
|---|---|---|
| Sales | How much did I sell? | Total revenue, orders, average order value, completed orders, revenue trend, top products, sales by state. |
| Customers | Who buys, and do they come back? | Total, new and returning customers, average lifetime value, lifetime value spread, top customers. |
| Inventory | What's in stock and what's selling? | Total products and stock, stock value, low and out-of-stock products, top and slow movers, stock by category. |
| Payments | How do customers pay? | Orders and revenue per payment method and each method's share. |
| Categories | Which categories earn most? | Revenue, units and orders per category. |
| Commissions | Marketplace: what do I owe sellers? | Gross amount, commission, seller earnings, paid and pending, per seller. |
All reports use the date range at the top of the page and can be downloaded with Export CSV or emailed with a scheduled report.
Traffic sources
The Traffic sources tab lists orders and revenue by where the shopper came from: the utm_source / utm_medium tags on the link they landed on (for example ?utm_source=newsletter&utm_medium=email), or a Google Ads click. The store remembers the latest tagged visit for 30 days, so an order placed days after the click still counts for it. Orders with no tagged visit are listed as Direct or untagged. Each order also shows its Traffic source on the order page.