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- Revenue — the total of order amounts (including GST and shipping) for orders that aren't cancelled, refunded or failed.
- Average order value (AOV) — revenue divided by the number of orders.
- New / returning customer — first order in the period vs has ordered before.
- Lifetime value (LTV) — how much a customer has spent with you in total.
- Repurchase rate — share of customers who ordered more than once.
- RFM — grouping customers by Recency, Frequency and Money spent.
- Slow mover — a product that sells little for the stock you hold.
- Scheduled report — a report emailed to you automatically as a CSV.
- CSV — a spreadsheet file that opens in Excel or Google Sheets.
