Admin walkthrough — configure

Facebook Pixel

Admin walkthrough — configure

Open Settings → Modules → Facebook Pixel → Configure.

FieldWhat to enter
Pixel IDRequired. 10–20 digits from Meta Events Manager. A wrong format is ignored, and nothing is added to your store.
Conversions API access token (optional)From Events Manager → your pixel → Settings → Conversions API → Generate access token. Stored securely.
Test event code (optional)Only while testing in Events Manager → Test events, e.g. TEST12345. Clear it afterwards.

Save. The pixel appears on your store from the next page load.

To stop tracking, switch the module off. To stop only the server-side purchases, clear the access token.