Verification + debugging
Test events
- Put the code from Events Manager → Test events into Test event code (Configure) and save.
- Browse your store in another tab: view a product, add to cart, check out.
- Events show in Test events with their details. Server-side purchases are marked as coming from the server.
- Clear the test code afterwards.
Pixel Helper
Meta's free Meta Pixel Helper extension for Chrome shows which pixel events fired on each page.
Common findings
- No events at all — Pixel ID missing or wrong, module off, or Cookie Consent blocking until you accept.
- Only server Purchases, no browser events — an ad blocker in your browser; try a private window without extensions.
- Two Purchases per order in reports — usually settles once Meta matches them; give it a day.
