Glossary

• Meta Pixel — Meta's tracking code on your store.
• Pixel ID — the number that identifies your pixel.
• Events Manager — Meta's tool where you see pixel events.
• Conversions API (CAPI) — sending events from your store's server instead of the browser.
• Event — an action like ViewContent, AddToCart or Purchase.
• Deduplication — Meta counting a browser and server event for the same order once.
• Retargeting — showing ads to people who already visited.
• Lookalike audience — people similar to your customers.
• Test event code — a temporary code to see events in Test events.