Events fired automatically
| Meta event | When |
|---|---|
| PageView | Every page. |
| ViewContent | A product page is opened. |
| Search | A shopper searches. |
| AddToCart | A product is added to the cart. |
| InitiateCheckout | Checkout starts. |
| AddPaymentInfo | The shopper chooses how to pay. |
| Purchase | An order is placed (browser), and from the server when the order is confirmed (Conversions API). |
| CompleteRegistration | A customer creates an account. |
Purchase includes the order value, currency and products, so Meta can report return on ad spend. Browser and server purchases share the same ID, so Meta counts each order once.
With the Conversions API, CartWhizz also sends Meta details that help match the buyer to their Facebook account (email and phone, scrambled before sending as Meta requires).