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- Ad blockers and iPhones hide many browser events — add the Conversions API token.
- Cookie Consent delays the browser pixel until visitors allow Marketing cookies; reported numbers drop.
- Test event code left in — events keep going to Test events; clear it after testing.
- Wrong Pixel ID format — ignored silently; double-check the number.
- Failed online payments aren't sent as purchases from the server; the browser may still report one if the shopper reached the confirmation page.
- Orders you create in the admin or POS don't fire browser events.
- Several pixels — only one Pixel ID is supported. Add extra pixels with Tracking Scripts if you must.
