Privacy + data-protection compliance

This is general information, not legal advice.

• Cookie Consent — switch it on so the browser pixel only runs after visitors allow Marketing cookies. Recommended if you sell to Europe; good practice in India under the DPDP Act.
• Conversions API — sends purchase details from the server, including the buyer's email and phone in scrambled (hashed) form. Mention Meta in your Privacy Policy.
• Privacy Policy — say that you use the Meta Pixel and Conversions API for advertising, and how customers can contact you.
• Sensitive products — Meta restricts using data from some categories (health, finance). Check Meta's policies if that applies to you.