Getting started

1. Get your Pixel ID

1. Open Meta Events Manager (business.facebook.com → Events Manager).
2. Select your pixel (or create one under Data sources).
3. Copy the Pixel ID — a number of 10 to 20 digits.

2. Get a Conversions API token (recommended)

In Events Manager, open your pixel → Settings → Conversions API → Generate access token. Copy it.

3. Add them to your store

1. Open Settings → Modules, find Facebook Pixel and click Enable (or Install on the Browse tab).
2. Click Configure.
3. Paste the Pixel ID and, if you have it, the Conversions API access token.
4. Save.

4. Check it works

1. In Events Manager, open Test events. Copy the test code (like TEST12345) into Test event code under Configure and save.
2. Open your store, view a product, add it to cart and place a test order.
3. The events appear in Test events within a minute.
4. Clear the Test event code when you're done.

You can also install Meta's Pixel Helper browser extension to see events as you browse.