Settings reference
Settings → Modules → Facebook Pixel → Configure
| Setting | Required | Notes |
|---|---|---|
| Pixel ID | Yes | 10–20 digits. |
| Conversions API access token (optional) | No | Enables server-side Purchase events. |
| Test event code (optional) | No | For Events Manager → Test events. Clear after testing. |
Events: PageView, ViewContent, Search, AddToCart, InitiateCheckout, AddPaymentInfo, Purchase, CompleteRegistration.