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- Replies reach the right person — set the Orders department email to your order desk and Help / Support to customer care.
- Your brand in every email — upload your logo and colours in My store → Branding; templates use them.
- Hindi or regional-language emails — create a language version of each template (see templates walkthrough).
- Customer says they got no email — look them up in Email Logs and click Resend.
- Fewer emails to your team — switch off staff alerts you don't need in Notification Preferences (needs Real-Time Order Notifications).
- Add a line to every order email, like "COD orders: please keep exact change" — edit Order Confirmation.
