Notification triggers + events catalogue
The main emails and when they go out:
| Sent to | When | |
|---|---|---|
| Order Confirmation | Customer | An order is placed. |
| New Order (Admin) | You (Orders department) | An order is placed. |
| New Order (Vendor) | Seller | An order with their products is placed. |
| Order Status: Processing / On Hold / Shipped / Delivered | Customer | You change the order to that status. |
| Order Shipped / Shipment Created | Customer (and seller) | A shipment is created or marked shipped. |
| Order Status: Cancelled / Refunded | Customer (and seller) | The order is cancelled or refunded. |
| Password Reset | Customer | They ask to reset their password. |
| Welcome Email | Customer | They create an account. |
| New User Registration (Admin) | You | A customer signs up. |
| Review Thank You / Review Awaiting Approval | Customer | They write a review. |
| New Review (Vendor) | Seller | Their product gets a review. |
| Vendor Registration, Vendor Approved / Rejected | Seller and you | Seller sign-up and your decision. |
| Payout Notification | Seller | You pay them. |
| Abandoned Cart | Customer | See Abandoned Cart Recovery. |
| Gift Certificate | Recipient | A gift certificate is sent. |
| Newsletter | Subscribers | You send a newsletter. |
Other features send their own emails too, such as one-time login codes and scheduled reports.
Order complete: customers are told through the order status update email when you mark an order Delivered or Complete. There is no separate "order complete" email, so they never get two for one order.