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- Transactional email — an automatic email about an order or account (confirmation, shipping, password reset).
- Marketing email — promotional email such as newsletters or cart reminders; has an Unsubscribe link.
- Template — the wording and design of one kind of email.
- Placeholder (variable) —
{{like_this}}, replaced with real details when sent.
- Snippet — a reusable part shared by several templates.
- From Name / From Address — the sender name, and where replies go.
- Department email — a reply address for one kind of email (orders, support…).
- SMTP — the standard way to connect your own mail server.
- Bounce — an email the recipient's server refused.
- SPF / DKIM — domain records that help your emails avoid spam.
