Marketing

Bring shoppers in and bring them back: coupons, cart reminders, emails, loyalty, tracking pixels, SEO and a blog.

All of these live under Marketing in your admin.

• Promotions and coupons — discounts, coupon codes, free shipping and buy-X-get-Y offers. They are part of every store (Promotions, Auto Coupons, Vouchers).
• Abandoned carts — on for every store until you switch it off. It reminds shoppers who left items in their cart (Abandoned Cart).
• Newsletter and CRM — subscribers, Audiences (customer segments) and email Campaigns. Part of every store (Newsletter, CRM).
• Loyalty:
  • Gift Certificates — create gift certificate codes that shoppers redeem at checkout.
  • Reward Points — customers earn points on orders and spend them later. New stores start at 1% back, up to 30% of an order.
  • Digital Wallet — store credit that customers pay with.
• Tracking:
  • Google Tag Manager — sends the standard e-commerce events.
  • Facebook Pixel — Meta Pixel, with optional Conversions API so purchases still count when ad blockers hide them.
  • Google Analytics and Google Ads.
  • Tracking Scripts — any other tag.
• Product feeds — Marketing → Data Feeds for Google Shopping and other channels (guide).
• SEO — My store → URL Structure, Sitemap, Redirects. Product and category pages get titles, descriptions and share images automatically (SEO).
• Blog — My store → Blog. On for every store until you switch it off (Blog).
• Product offers and stickers — Product Offers shows available offers on the product page. Product Stickers adds badges.